The 5 Best Reasons to Shop Small


Since launching Radical Girl Gang in 2018, I’ve witnessed the shop small movement gain enormous traction. There’s no doubt about it: consumers are becoming more invested in supporting small businesses. The same consciousness that ignited the organic food movement is extending to all facets of our lives. Our culture at large is waking up to the fact that the way we spend our money matters. Read on to discover the five best reasons to shop small—from the perspective of a small business owner.

1. You know exactly where your money’s going.

You may have heard the phrase “when you buy from a small business, an actual person does a happy dance.” I’m here to tell you it’s TRUE! One significant benefit of shopping small is that your money goes directly towards sustaining that business and the humans that run it. Then, as the business grows, they’ll create more employment opportunities that benefit your local economy even more.

2. Your products are more likely to be ethically made.

Products from small businesses tend to be made in small batches, under ethical conditions and have a shorter journey from production to consumer. For example, the t-shirts I source for Radical Girl Gang are made in humane, eco-friendly factories because I value sustainable and transparent production. I get my shirts screen-printed locally in Austin, where my business is based. As a small business owner, I get to have control over the production process and ensure it’s something me and my customers feel great about.

3. You get unique products you can’t find anywhere else.

One of the best perks of shopping small is that you get access to one-of-a-kind products you simply won’t find at a department store. Small business owners aren’t subject to the system of checks and balances that big businesses are. At Radical Girl Gang, I can create anything I want without having my concept watered down or executed incorrectly. The result is that my products are 100% original—and that’s something my customers value.

4. It makes you feel good.

A recent study done by The Grommet found that 64% of Americans feel guilty about the products they purchase. I’ve been there, trust me. While I’m no stranger to Target and Amazon, those purchases never leave me feeling happy or fulfilled. On the other hand, many of my most prized possessions—the ones that #sparkjoy—are from small businesses. Unlike the icky transactional feeling I get when shopping at a big box store, shopping small leaves me feeling good because I have a lasting connection to both the business and the product.

5. Spending money is like casting a vote.

The way we spend our hard-earned dollars shapes the world we live in—much like casting a vote. That’s why it’s important that we shop with intention. By supporting small businesses and investing our money back into our local economy, we can impact our city or state’s economic future and facilitate a cultural shift away from mass consumerism. Our purchase power is just that: POWER.

Bre Cruickshank